By working with you to create a customized SEO strategy plan that is specifically designed for your niche, an SEO specialist can help you increase your visibility on search engines, drive more organic traffic to your site, and ultimately achieve your goals of higher conversions, better brand engagement, and increased revenue.

Email marketing is a crucial aspect of any small business or freelancing career. It's important to choose the right platform that fits your needs and goals. In this article, we will compare Flodesk and Mailchimp to help you make an informed decision. We'll cover their features, pricing, and user-friendliness to give you a clear understanding of which one is best for your business.

Building a brand personality takes time and effort, but it's worth it! A strong brand personality not only helps you connect with your target audience, but it also makes your brand more memorable and sets you apart from the competition.

A successful brand strategy will include elements like defining your target audience, understanding their needs and pain points, developing a unique brand personality, and ensuring consistency in your branding and marketing efforts.

As a business owner or marketing professional, it's important to have a clear and consistent brand identity to connect with your target audience. One way to do this is through the use of brand archetypes, which are archetypal themes that represent fundamental human motivations and help create an emotional connection with consumers. In this blog post, I'll be exploring the 12 brand archetypes and how you can use them to create a strong brand identity and drive marketing success.

When you need to write your own website copy, I have two key online tools I recommend everyone use. When you’re ready to hire a professional copywriter, I tell you what to look out for, and what makes great website copy that converts visitors into clients.

When starting out, it can be tough to know where to invest your money first. After having experimented various ways with clients, I’ve discovered the four best practice steps to build your new website: Brand strategy, website strategy, website copy and then design.

Find out what logo file you should upload to your website. I share the difference between different file types like SVG and PNG, and why you need BOTH raster and vector files.

Sharing the four different logos variations you need to optimise your website, and when to use each of them. The different types of logos you will need: Primary, Secondary, Submark and Favicon.

Feeling overwhelmed by big changes? Perhaps you just started a new business? Moved to a new city? Whatever it is, there is one thing every transformation has in common. CHANGE. This is a gentle reminder, an invitation for you, to see this new phase of change from a different perspective. If you're feeling anxious or stressed about life, read this :)

You're probably wondering, is it even possible to NOT work on holiday when you have a business? In this blog post, I'm going to be reviewing what I did and how well I would rate my 'preparation' in lead up to my holiday - AND what I would do differently to improve next time.

There are so many ways you can efficiently prepare your business to run smoothly without you for a few weeks so that you can ACTUALLY enjoy being on holiday without the desperate need for WIFI and worrying about your business or clients!

Here are the 5 main things I did to prepare my business for my two weeks off! Plus why this was so important for me and what kind of work I MIGHT be doing while in Portugal ;)

A personal take on success and embracing the feminine energy of qualitative success to create a healthy balance of material, quantitative success - and the quantitative (internal, non-material) success from things that simply bring us joy and light us up.