Why No One Visits Your Site and How to Increase Your Website Traffic Organically
Do you ever feel like you're talking to yourself on your website?
You've put so much effort into creating a beautiful and functional site, but no one seems to be showing up.
Well, don't worry, you're not alone. So many small business owners and freelancers struggle with low website traffic, but the good news is, there are ways to increase it organically.
In this article, I'll share with you some of the most common reasons why no one visits your site and give you practical tips on how to get more eyes on your page.
Common Reasons Why No One Visits Your Site
Poor Search Engine Optimisation (SEO)
One of the biggest reasons why no one visits your site is because your site is not optimised for search engines. Search engines like Google use algorithms to determine the relevance of a website and rank it accordingly. If your site is not optimised, you'll be buried deep in the search results, making it difficult for people to find you.
Lack of Unique Content
Another reason why no one visits your site is because you don't have enough unique content. People visit websites because they're looking for information, and if you're not offering anything new or valuable, they're not going to stick around.
No Social Media Presence
Having a strong social media presence is crucial for driving traffic to your website. Social media platforms are powerful tools for reaching a large audience and can help you build relationships with your target market. If you're not actively promoting your website on social media, you're missing out on a huge opportunity.
Let’s expand on each of these.
#1 Poor Search Engine Optimisation (SEO) 🔍
So, what does it mean to optimise your website for search engines? It involves a combination of on-page and off-page optimisation techniques.
On-page optimisation refers to changes you can make to your website's content and structure, such as using relevant keywords in your headlines and meta descriptions, having a well-structured site hierarchy, and creating high-quality content.
Off-page optimisation, on the other hand, refers to factors that are not directly on your website but impact your site's ranking, such as backlinks from other websites and your site's social media presence.
To improve your SEO, start by researching keywords that your target audience is searching for and incorporating them into your content.
Make sure your website is easy to navigate and well-structured, with clear headings and subheadings.
Finally, focus on building a strong backlink profile by reaching out to other websites in your niche and asking for a link back to your site.
#2 Lack of Unique Content 📝
To create unique content, think about your target audience and what they're interested in. What questions are they asking? What challenges are they facing?
Once you have a good understanding of your audience, you can create content that speaks directly to their needs and interests.
When it comes to the format of your content, get creative! You don't have to stick to boring text-based blog posts.
Try experimenting with videos, podcasts, infographics, and more. The key is to provide value to your audience and keep them engaged.
#3 No Social Media Presence 📱
To get started with social media, choose the platforms that your target audience is most active on. Then, make sure to post regularly and engage with your followers by responding to comments and messages.
You can also use social media to drive traffic to your website by including links to your site in your posts and stories. Just make sure the content on your site is high-quality and relevant to your audience.
By building a strong relationship with your followers, you'll be able to drive more traffic to your site and build a loyal following.
However… the secret is utilise platforms that have a search engine function!!
Think Youtube, Pinterest, Blog post where your content continues to be found and engaged with YEARS after publishing — and less like Instagram, where your posts disappear into the unknown after 24hrs.
5 Steps to Increase Your Website Traffic Organically
Improve Your SEO 🔍
The first step in increasing your website traffic is to improve your SEO. This means optimizing your website for search engines so that they can easily understand what your site is about. This can include researching keywords, creating high-quality content, and improving your site's technical structure.
Create Unique Content 📝
The second step is to create unique and valuable content for your target audience. This can include blog posts, infographics, videos, and more. By consistently providing high-quality content, you'll build trust and authority with your audience, and they'll be more likely to visit your site again and again.
Utilise Social Media 💬
Finally, utilise social media to reach a wider audience. Share your content on your social media channels, engage with your followers, and participate in relevant groups and communities. By building relationships with your audience, you'll drive more traffic to your website and build a loyal following.
Network with Other Websites 🤝
Networking with other websites in your niche can help increase website traffic organically. Reach out to other websites, form partnerships or collaborations through guest posting, round-up posts, or joint projects to reach a wider audience, gain exposure, and secure backlinks to improve SEO and rank higher in search results.
Optimise Your Site for Mobile Devices 📱
It is crucial to make sure your website is optimised for mobile devices as more people access the internet using their mobile devices. Ensure your website is easy to navigate and readable on a smaller screen, loads quickly on mobile devices, and uses responsive design to adjust layout and content based on device size.
Why SEO is the One Investment Worth Making 💰
Not to get all geeky on you, but according to recent studies, the average ROI for businesses that invest in SEO is 14.6%, which is one of the highest of all marketing methods.
This means that for every dollar you invest in SEO, you'll get a return of $1.46!! How's that for a great investment? 💰
One of the best things about SEO is that it's a cost-effective way to reach a large audience. Unlike paid advertising, which can be expensive and may not reach the right people, SEO allows you to target a specific audience that is actively searching for products or services like yours.
This means that the people who visit your website are already interested in what you have to offer, which makes them more likely to convert into customers.
Another great thing about investing in SEO is that it provides long-term gains. Once your website ranks higher in the search results, it will continue to receive traffic for a long time.
This means you'll be getting a steady stream of visitors to your website, which will help you grow your business in the long run.
It’s like the compounding effects of financial investments. If you keep adding money to it consistently over a long period of time… it snowballs into something MASSIVE in just a few years!
If you're not ready to hire someone, there are plenty of resources available online that can help you learn about SEO and optimise your site yourself.
Start by researching keywords that your target audience is searching for and incorporating them into your content. Make sure your website is easy to navigate and well-structured, with clear headings and subheadings.
However, nothing beats hiring an SEO specialist. Why? Because they bring a wealth of experience and knowledge to help you maximize the potential of your website.
For example, we recently had an SEO expert join the Aroha Visuals team and within 1 month, we already received amazing feedback from clients telling us how much clarity this was giving them and how much of the mystery we finally solved for them, as to why they weren’t getting MORE website traffic!
By working with you to create a customized SEO strategy plan that is specifically designed for your niche, an SEO specialist can help you increase your visibility on search engines, drive more organic traffic to your site, and ultimately achieve your goals of higher conversions, better brand engagement, and increased revenue.
So if you're struggling to get traffic to your website, it's likely due to one of the common reasons we discussed in the previous section.
But I can 100% guarantee you that if you invest in SEO, create high-quality content, leverage social media, networking with other websites, and optimising your site for mobile, you will increase your website traffic VERY rapidly and organically!
Don't let your website be a ghost town! Drop me any questions you have over on IG @arohavisuals and let's connect!
Ready to invest in SEO? Hire us to set up and optimise your website SEO + create an SEO strategy plan that's specific to your niche so you can finally explode your traffic! 💥 Get in touch
