Flodesk vs Mailchimp: Which is better for Small Business Owners and Freelancers?
Email marketing is a crucial aspect of any small business or freelance endeavor. With so many options out there, it can be hard to know where to start. But don't worry!
In this article, we're taking a deep dive into two of the most popular email marketing tools - Flodesk and Mailchimp.
At a glance, Flodesk is the newer player in the game, known for its beautiful designs and intuitive interface. On the other hand, Mailchimp is an industry veteran, with a proven track record of delivering results.
So, let's get started! 💻
Flodesk: The New Kid on the Block
Flodesk is the new kid on the block in the email marketing world, and it's already making waves. It's no secret that the biggest selling point of Flodesk is its beautiful designs.
With its drag-and-drop editor, creating stunning newsletters, automated emails, and landing pages has never been easier.
But Flodesk isn't just a pretty face. It's packed full of features that make it an excellent choice for small business owners and freelancers.
With its segmentation capabilities, you can easily create targeted campaigns based on subscriber behavior, making it easier to personalize your emails and increase engagement.
Another standout feature of Flodesk is its automation capabilities. With its visual automation builder, you can create complex automation flows with ease.
This saves you time and helps you deliver the right message to the right person at the right time.
And let's talk about pricing - Flodesk is an affordable option, starting at just $19 a month for a single user.
PLUS you can try out Flodesk for 30 Days FREE - and when you're ready to take the leap, you can use my personal discount code - AROHAVISUALS - to get 50% off for one year! Eek! I'm so excited for you to try it out! 💸
Mailchimp: Industry Veteran
Mailchimp is an industry veteran and a well-known name in the email marketing world. It's been around for over 15 years and has a proven track record of delivering results for small business owners and freelancers.
One of Mailchimp's biggest selling points is its extensive features. From its drag-and-drop editor to its automation capabilities, Mailchimp has everything you need to create and manage your email marketing campaigns.
Another great feature of Mailchimp is its integration with other popular tools and platforms. This makes it easier to manage your email marketing alongside your other marketing activities, saving you time and streamlining your workflow.
In terms of pricing, Mailchimp offers both a free plan and paid plans starting at $9.99 a month. With its free plan, you can send up to 12,000 emails per month to up to 2,000 subscribers.
This makes it an excellent choice for businesses just starting out or for those on a tight budget.
However, my personal take on this is that many clients have found the interface clunky and not very intuitive to navigate. When I introduced them to Flodesk, they found it MUCH more user friendly and easy to create beautiful emails… so they actually increase their email marketing engagement because THEY personally LOVED using it!
Flodesk vs Mailchimp: The Pros and Cons
So, which one is the right choice for you? To help you decide, let's take a closer look at the pros and cons of Flodesk and Mailchimp.
Flodesk Pros:
Beautiful designs
Intuitive interface
Affordable pricing
Segmentation capabilities
Visual automation builder
Flodesk Cons:
Limited integrations
No free plan
Mailchimp Pros:
Extensive features
Integration with other popular tools and platforms
Free plan available
Proven track record
Mailchimp Cons:
Limited design options
Interface can be confusing for beginners
Higher pricing for advanced features
As you can see, each tool has its own set of pros and cons, making the choice between Flodesk and Mailchimp a bit of a trade-off. However, both tools are excellent choices and will deliver results if used correctly.
If you’re interested in how Flodesk compares to Squarespace Email Campaign, I wrote another detailed article here.
Which is better for your business? Flodesk vs Mailchimp
So, how do you decide which tool is the best choice for your business? The answer depends on your specific needs and preferences.
If beautiful design is important to you, and you're willing to pay a little extra for it, Flodesk may be the better choice. With its intuitive interface and affordable pricing, it's an excellent option for small business owners and freelancers who want to create stunning email campaigns without breaking the bank.
On the other hand, if you need a tool that's packed full of features and integrates with other popular platforms, like Squarespace, then Mailchimp may be the better choice. With its free plan and proven track record, it's an excellent option for businesses just starting out or for those on a tight budget.
Ultimately, the choice between Flodesk and Mailchimp comes down to what's best for your business. Both tools are excellent choices, and the right choice for you will depend on your specific needs and preferences.
In conclusion
Both Flodesk and Mailchimp are excellent choices for email marketing.
With its beautiful designs and intuitive interface, Flodesk is an excellent option for small business owners and freelancers who want to create stunning email campaigns without breaking the bank.
And with its extensive features and integrations, Mailchimp is an excellent choice for businesses just starting out or for those on a tight budget.
Now it's time for you to try out Flodesk for yourself! With its 30-day free trial, you can test it out risk-free. And when you're ready to take the leap, use my personal discount code - AROHAVISUALS - to get 50% off for one year! 💸
Go ahead and give it a try - I think you’re going to love it! 🎉
And if you have any questions or want to chat more about email marketing, be sure to message me on IG @arohavisuals. Let's connect!